About Us

The Cover Up Project (T.C.U.P) is founded by Charmi Karani, a NIFT alumnus, ex SOBO Store (Mumbai), ex ZARA.

With vast experience in Product sourcing, Product development, Visual merchandising, Distribution and now Parenting, Charmi champions every small detail at the T.C.U.P

Born in the Covid-19 Pandemic, The Cover Up Project (T.C.U.P ) was an expression to break myths and uncover many small challenges.

Hence the first products engineered were the cloth face covers catering to men with different beard lengths (no beard, medium beard, big beard), turban sikh men (with no ear loops) and women who could protect their lipstick and make up.

Since then, T.C.U.P has pivoted and aims to become a global eco-system meant for parents.
T.C.U.P views parenting as
1. Life with Kids
2. Life as Spouses

The T.C.U.P eco-system shall evolve to be a mix of products and services under each of the two categories.